book hungry bears

My role here as Creative Service Coordinator was to lead the compilation of a style guide for this children’s animated TV series as per the delivery requirements of our co-production and broadcast partners in China and Canada. This involved writing briefs and sketching up compositions to guide our 3D team in creating renders of the environmental assets, character poses and hero images. I then created vector art for each asset as well as iconography and examples of clothing, products and packaging for guidelines.

Below is a small selection of what was created for the BHB style guide.